We truly started Moms Work Hard on a shoestring budget. It all started in Fall 2016 at a business conference. I (Victoria) had an idea brewing to find someway to help answer the question I got from friends over-and-over again, “How do you make money online!?” And I (Carlee) was still new to the online work world, but loving every minute. I had also been thinking of ways I could help other moms enjoy the freedom and financial security of working-from-home.
Fueled by caffeine and conference adrenaline, we got the core idea for Moms Work Hard on paper. In the winter of 2017, we both sat down at our keyboards – Carlee in Wyoming and Victoria in Kentucky – to plan content and got behind the mic to record the course.
We did almost everything ourselves! We designed the look of the course and our brand. We got help from Carlee’s husband and sister-in-law video editing. (Love you, Daniel and Ellen!) Victoria’s hubby helped us get our business organized and legit. (And he’s still helping make sure we’re a healthy business every month; we appreciate you, Ben!) And Carlee’s teenager made us some graphics to use for our webinar slides and social media (Thanks, Mckenna!). With tons of support from other online businesses who we love, we officially launched Moms Work Hard in June 2016. Right out of the gate, we knew we had something special. Those first students were so enthusiastic and really believed in our mission.
Since then, we’ve been DIY’ing most every aspect of our business, trying to be good stewards of our time and talents, and watching this little dream become a reality.
Something that sets our business apart from others is that we operate completely debt-free. This is extremely important to us! You invest in Moms Work Hard and that means the world to us! We want to be good stewards of your investment both in terms of providing a top-notch product and making sure our business is strong for the long haul. Debt-free living is something we both are committed to in our personal lives, and we bring that responsibility to our business.
This means that little by little, we grow our business. It’s so tempting to want to buy all the shiny, perfect things all at once. But we think slow and steady wins the race.
Early this year, we were thrilled to finally be able to work with a professional branding expert, Lydia Kitts!
Lydia has been a friend and champion of Moms Work Hard from the beginning. She’s a mom of 2, online entrepreneur, and all around creative genius. We knew that she really GOT Moms Work Hard and would create a strong visual to represent our business.
Now, to be completely transparent, WE messed up this rebranding process at first! We had individual ideas of how we wanted Moms Work Hard to look and feel, but we hadn’t done the work to put that on paper. Another unique element of Moms Work Hard is that we appeal to Moms of all ages and stages. Victoria represents the ‘moms of littles’ demographic and Carlee represents the ‘moms of teens’ cohort. Of course, our students have children at every stage in between and some have kids who have flown the nest! We had to figure out that unifying theme of our students.
Lydia was very kind and gracious with us while we went back to the drawing board to get our act together 🙂
After thinking about it, the two words that we felt summarized Moms Work Hard are:
CAPABLE & FEMININE
The woman who identifies with Moms Work Hard certainly has that motherly, nurturing side – but with an edge. She’s driven. She’s determined to get stuff done for her family. She’s part mama bird and part mama bear. We just SWOONED when Lydia sent back our brand new Moms Work Hard style guide!
We’ve got new colors and a new logo:
All new Hard-Working Mom desktop items:
And, super fun patterns to play with:
We are having SO MUCH FUN with our new Moms Work Hard branding and we can’t wait to show you all new the capable, feminine feel we’ve got going on!
(Of course…since we’re moms who work in the margins, just like you, that will be a slow rollout of the new brand :O)